Mobile use statistics tell a very compelling story for businesses still on the fence:

Mobile apps account for over half of all time spent consuming digital media.

Smartphone users spend about 90 percent of their mobile time on apps.

85 percent of consumers prefer native mobile apps over a mobile website.

Mobile apps account for 42 percent of all mobile sales for Fortune 500 companies.

Revenue from mobile apps is expected to reach nearly $60 billion in the U.S. in 2016.

The average consumer has about 30 apps installed on his device and spends about 35 hours a month using them.

Of course, even with all the evidence in favor of building an app, the decision to move forward  isn’t one to be taken lightly. With about 1.5 million apps each in Google Play and Apple’s App Store, it’s important to understand the mobile app development process and how your app will fit with both your market niche and your marketing goals. With that said, here’s a look at the app development lifecycle and the objectives and challenges along the way.

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